UX modelling & Brand
Workshop
Digital creative direction, UX design, Branding, Workshop
Workshop to set the foundations for the digital design principles & interaction behaviour
- Goal: Build a living style guide of components to build digital applications
- Team: defining our MVP & key pages (promotional landing pages)
- UX: content modelling – analysing the content or components that make up these pages
- Dev: set up the framework to build the style guide & a CMS
Outcomes
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We created a tangible brand persona, which will help us define digital personality and behaviour online
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An aligned purpose & vision
Visual Inspiration
- Making the principles visually tangible
Style tiles
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It’s in-between a moodboard and a mockup
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It’s a quick way to explore multiple design routes, learn & discuss
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It’s a way of addressing visual style through type, colour, digital elements & assets
