Online Platform

Digital creative direction, UI design, Branding, Responsive, Style guide

Redesign of the Eurostar International website for 4 countries with prioritisation on creating Europe’s most loved travel experience.

  • Provide a seamless experience across all digital devices
  • Bridge the 180 capability gaps between desktop and mobile experience improving the overall digital experience
  • Increase revenue generated through direct digital channels by £15m* in 2017 via better conversion rate across devices


Launch project

Booking path

  • Key goal – add products and improve conversion rate on mobile devices
  • Rollout of features are based on maximum impact
  • Add to all 3 markets
  • Add ancillaries and “logged in”


Manage booking

  • Key goal: Increase self service, reducing contact at ECC and stations
  • Focus is on creating Manage booking “dashboard” first
  • Then working through features in priority
  • Launch dashboard
  • Exchanges & upgrades
  • Seating

Seating map


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