EUROSTAR
Online Platform
Digital creative direction, UI design, Branding, Responsive, Style guide
Redesign of the Eurostar International website for 4 countries with prioritisation on creating Europe’s most loved travel experience.
- Provide a seamless experience across all digital devices
- Bridge the 180 capability gaps between desktop and mobile experience improving the overall digital experience
- Increase revenue generated through direct digital channels by £15m* in 2017 via better conversion rate across devices
Booking path
- Key goal – add products and improve conversion rate on mobile devices
- Rollout of features are based on maximum impact
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Add to all 3 markets
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Add ancillaries and “logged in”
Manage booking
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Key goal: Increase self service, reducing contact at ECC and stations
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Focus is on creating Manage booking “dashboard” first
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Then working through features in priority
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Launch dashboard
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Exchanges & upgrades
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Seating
Seating map
